About Cookies

On www.bubbleroom.be, we use cookies, pixels, and similar tracking technologies to collect and store information about your device. For simplicity, we refer to all such tracking technologies as "cookies" throughout this policy.

We use necessary cookies to:

• Remember your preferences,
• Display videos and Instagram posts on the website,
• Ensure the website functions correctly,
• Enable you to access and use your member account,
• Ensure accurate compensation to our affiliate network.

If you consent, we also use the following types of cookies:

• Preference cookies: To personalize your experience on the website based on your preferences, purchase behavior, and browsing history.
• Analytics and statistics cookies: To improve the website and our services using analytics.
• Marketing cookies: To display relevant advertising from us on other websites and on social media platforms such as Google, Facebook, YouTube, and Bing.

In this text, you can learn about how we use cookies – for example, why we use them and how you can manage or avoid them. You’ll also find a more detailed cookie summary at the bottom of this page, where we describe the types of cookies we use and how long each one remains active.

You can avoid cookies

• You can block certain types of cookies by adjusting your browser settings. In that case, your browser will automatically reject these cookies or notify you whenever a website (like ours) requests to use them.
• When visiting our website, you can choose not to consent to the use of specific types of cookies. You can also withdraw your consent at any time. The easiest way to do this is through the settings available further down on this page.
• After your visit, you can review and delete any permanent cookies that have been stored in your browser.

You can delete all cookies in your browser. However, if you block or delete necessary cookies, the website will not function as intended, and certain features might become unavailable. Below, we explain what happens if you block or delete such cookies.

Responsible for the use of cookies

New Bubbleroom Sweden AB, company registration number 556699-9214, is responsible for the use of cookies on this website.

If you have any questions about our cookie practices or would like to object to how they are used, feel free to contact us at customerservice.be@bubbleroom.com. Our postal address is Prognosgatan 11, 504 64 Borås, Sweden.

You have the right to complain

If you would like more information about cookies or wish to file a complaint about how we handle them, you can contact the relevant supervisory authority.

Cookies used after your visit

Some cookies (known as “persistent cookies”) may continue to be stored in your browser even after you have visited our website, while others (known as “temporary cookies” or “session cookies”) are only used during your visit.

You can read more about how long we use cookies in our detailed cookie summary available at the bottom of this page.

Third-party cookies, third-party services, and personal data

We primarily use standard "http cookies", but we also place more advanced pixel cookies from providers such as Google, Facebook, Bing (Microsoft), Symplify, and others. In some cases, these third parties may use the collected information for their own purposes and are responsible for informing you separately about how they process your data.

We have taken measures to avoid identifying you when you use our website. For example, we only store an encrypted version of your IP address, which makes it virtually impossible for us to determine who you are. If we process any data that can be directly or indirectly linked to you as an individual, we will inform you in our privacy policy.

The use of third-party services may, in some cases, involve the transfer of your personal data outside the EU/EEA. In our privacy policy, we also explain what such a transfer entails.

Cookies that require your consent

Some cookies are only used if you have actively given your consent. If you do not consent, we will ask the same question again the next time you visit our website. Your consent is entirely voluntary and can be withdrawn at any time.

At the bottom of our cookie summary, you will find a detailed overview of the cookies we use, the providers they come from, and how long each cookie is active.

Analysis and Statistics Cookies

Used to improve our website and the services we offer.

• To analyze how you use our website, we place cookies from analytics tools such as Google Analytics and Symplify. These cookies assign a random ID to your device to help distinguish between visitors and identify patterns in website usage.
  
  We collect information about your encrypted IP address, geographic location, and how you interact with our website — including what you click on, where you are browsing from, and how often you visit. This data is used to optimize functionality, improve loading speed, and adapt the website to better serve our visitors.
  
  You can opt out of Google Analytics cookies by downloading and installing this browser add-on.

If you block or delete these cookies, we will have less data available to help improve the website.

Marketing Cookies

Used to display relevant marketing to you.

• We use cookies to show you relevant marketing and to track the effectiveness of that marketing when you visit other websites or social media platforms.
  
  We use both our own cookies and cookies from other providers — including Google Ads and marketing services from Facebook, Bing (Microsoft), Criteo, and Snapchat.
  
  These tools may result in you seeing search results and ad banners from us, based on an analysis of how you have used our website and other information held about you by the providers (so-called "profiling"). Based on this tracking, we can also tailor our website and services to better suit our customers.
  
  You can manage your marketing preferences for Google here and for Facebook here. Under the "Ad Settings" section on Facebook, you can choose which types of marketing you want to see on Facebook.

If you block or delete these cookies, the marketing you see may be less relevant to your interests.

To enable content sharing from the website

• We use cookies that enable you to share content on social media and other websites.

Preference cookies

To tailor your website experience to your preferences, shopping history, and navigation activity.

• To show you relevant products, we collect information about which products you are interested in on our website using cookies from Algonomy. Based on this data, we can offer more relevant suggestions when you and other visitors browse our products.
• To provide you with more personalized content, we save your purchase and browsing history using cookies from Triggerbee. This data helps us send you personalized communication and offers, as well as reminders about forgotten or abandoned shopping carts.
• To display the most recent products you’ve viewed, we use cookies that store information about which items you have looked at.

If you block or delete these cookies, the content you see on the website may be less relevant.

Necessary cookies

These cookies are stored in your browser when you use our website. They are essential for providing a service you have explicitly requested, which is why your consent is not required.

At the bottom, you will find a detailed overview of the cookies we use, the providers they come from, and how long each cookie remains active.

To remember your preferences and what you have interacted with on the website.

• To remember your selected country version of the website and preferred currency, so that you see the correct language and prices.
• To remember which products you have marked as liked, so that your favorites are saved.
• To remember which products you have added to your cart during the checkout process.
• To remember your chosen product view and tailor the website accordingly.
• To remember whether you have given consent, we use cookies to store this information. We use both our own cookies and cookies from other providers.

If you block or delete these cookies, we will not be able to remember your preferences and will instead show you a version of the website that is not tailored to your needs. We will also need to collect new information the next time you visit the website.

To enable the display of videos and Instagram posts on the website.

• To display videos on the website, we use cookies from YouTube and Vimeo.
• To display Instagram posts on the website, we use cookies.

If you block or delete these cookies, the website may not function or may function suboptimally.

To ensure the website functions properly.

• To technically provide a secure and well-functioning website, we use session cookies (e.g., from Shopify). These cookies create a unique session ID to optimize performance, prevent spam, and ensure security by recognizing you during your visit.
• To test the website’s performance, we use cookies that collect information about how it is used. Based on this data, we adjust the website to improve functionality.
• To adapt the website to your device, we use cookies that collect information about your screen and settings. This helps us display content, such as the number of products per row, in the best way for your device.

If you block or delete these cookies, the website may not function or may function suboptimally.

To enable the use of your membership account.

• To use the website in logged-in mode, we use a cookie that remembers your login status after you enter your details.

If you block or delete these cookies, you will need to log in again to stay logged in.

To determine which publisher in our affiliate network referred you to bubbleroom.be.

• To identify which publisher within the Adtraction Marketing AB network referred you to bubbleroom.be, so that we can pay the correct compensation to the network. To do this, we collect and store information about how you found us and what you purchased during your visit.

If you block or delete this cookie, we will not be able to pay our partners the correct compensation.

Cookie Summary

In the cookie summary, you can see a complete list of the cookies we use, their purpose, and how long they are active. You can change or withdraw your consent at any time.

Your consent applies to the following domains: bubbleroom.nl, bubbleroom.be, bubbleroom.se, bubbleroom.fi, bubbleroom.no, bubbleroom.dk, ir.bubbleroom.com